Sponsorship Sales: The Key to a Golf Event Fundraiser

Sponsorship Sales: The Key to a Golf Event Fundraiser

September 16, 2016

The money raised from selling sponsorships are the lifeline of your golf event. Proceeds from individual golf slots tend to cover the expenses associated with your event, but filling sponsorships guarantees a successful fundraiser. The key to selling sponsorships is understanding how to market your event to prospective sponsors. Companies tend to sponsor events that will provide more business, gain exposure, give back to the local community, meet prospective clients, and solidify their relationship with organizations. There are a number of ways to increase your sponsorship sales for your golf event fundraiser.

Plan Early

Companies have marketing budgets that are prepared well in advance. As soon as you establish your event date, begin selling sponsorship packages so they can include them in their budgets.

Provide a Range of Sponsorships

Sponsorships come in all shapes and sizes from traditional sponsors to event contests, hole and pin flag to website offers. Additionally sponsors can donate items for use in silent auctions or raffles.

Prepare Incentives

Explain what each sponsor will receive for their sponsorship whether it includes a team in the event, their name as part of the event name, logos on the event website, or recognition in the program.

Launch Your Website Early

As soon as you know your event date and location, launch your website. Feature the sponsorship opportunities, list all the benefits, and allow sponsors to register online.

Generate Referrals

When sponsors sign up, ask for referrals to other businesses that might be interested and offer incentives for these referrals.

Trade for Advertising

Recognize your sponsors through featuring them in an ad in the paper promoting your event. This is a great way to promote your event and provide an add-on feature for sponsorship packages.

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Sponsorships are an integral part of any golf event so it is imperative that you market your event in such a way that makes it attractive to sponsors. Through following the above mentioned tips, you can ensure successful sponsorship sales and host an amazing event for years to come. 

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Hosting a large or complex event? Call our experts at (800) 961-6554 for help getting started.